TheSouledStore recently opened its first in-store shopping outlet in Pune at the Phoenix Market City in Viman Nagar. It was inaugurated on 9 October 2021 and is a company owned store. Started as an e-commerce venture in 2013, it is today India’s largest website for licensed Merchandise from Disney, Warner Bros, WWE, Marvel and many more.

The brand was founded by four people in a small room who wanted to follow their ‘soul’.

TheSouledStore also sells accessories like mobile covers, backpacks and face masks.