Often we are eager to skip ads whenever possible, but then there are some ads which demand our attention. Indira Institute’s new advertisement, titled “Education is the real gold” is one such advertisement. Written by Kshitij Patwardhan and produced by Full House India, the ad features veteran actor Nirmiti Sawant and an upcoming actor, Akshay Tanksale. The one minute advertisement makes you think about girl education from a different perspective.

 Every ad intended to promote a university will expectedly showcase its infrastructure, labs, campuses, facilities and more but this ad highlights the importance of education in an admiring way. The rural setting adds gravitas to the message and the ad is sure to leave a smile on your face.

Hats off to the creative genius of the director, Nitish Patankar!